Examining the Determinants of Location Attributes and their Effect on Hotel Pricing in the Period of the Covid-19 Pandemic in an Emerging Market

The emergence of COVID-19 and the consequent travel restrictions have led to a decrease in patronage hotel services nearly all economies world. In this circumstance, location attributes become even more important pricing investment decision-making. It is interesting see how plays out emerging such as Ghana. study assesses effect on during pandemic period Tamale. A sequential mixed research design including Mixed Spatial Hedonic Price Approach, Exploratory Factor Analysis key informant interviews was employed. sample 815 tourists 163 hotels used. Hotel class, road accessibility, age building, rate are determinants pricing. Among these, class showed significance influencing decisions period. models show that with positive coefficients located outside city centre This has resulted increased Yield To Maturity because received clients, grade one showing huge net income good post-COVID-19 drive. results potential investors should consider major entry decision factor after periods pandemic.